Taste, a smoothness and drinkability you will find in no other beer at any price”) with a call to patriotism: “Here’s to the freedom that unites all Americans,” it begins. Word “Freedom,” replaced the “King of Beers” slogan with the words “Let it Ring,” and replaced its manifesto, which leans into product description (“a This year, it’s replaced its own name with the It will also mark the return of Miller Lite’s specialĪnd, speaking of packaging, Budweiser is taking its annual splurge into red-white-and-blue patriotic cans. Time” theme, including jabs at competitor Michelob Ultra, according to the Molson Coors’ Beer & Beyond blog. Marketing events every month, with something unspecified planned for Father’s Day in June and, most probably, Independence Day in July and Labor Day in September.īeer” will continue Miller Lite’s “ Tastes Like Miller “Buttermilk and Beer Grilled Chicken Sliders.”īeercoal is available in four-pound packs costing $11.99 from through Memorial Day at .īeercoal represents just the start of a months-long “Summer Loves Beer” campaign for Miller Lite. Miller Lite suggests using Beercoal to grill such dishes as “Baby Back Ribs with Beer Glaze” or Wrapping whatever you're grilling in a smoky beer blanket,” the brand says. Large Rainbow Gay Pride Floral Bow Hair Clip or Party Decoration - LGBT Gay and Lesbian Pride ApparelClick Price to Convert Currency 11.99 7.99YOU SAVE 30. “When burned, this special charcoal releases the taste of Miller Lite, Great for cars, windows, rooms and more.Click Price to Convert Currency 17.99 12.99YOU SAVE 30. With production company Unicorns & Unicorns, Miller Lite has coated charcoal with a concentrated form of its beer. Proud to be Gay Pride Month June Rainbow is a great gift for the Pride Parade lover. Give this Pride Parade gift to your favorite person. This Proud to be Gay Pride Month June Rainbow is great for the person goes is proud. Memorial Day front, Miller Lite, intent on making “Miller Time” into “Griller Time,” has introduced limited-edition Beercoal, said to taste like you-know-what. This Funny Pride Parade graphic great for all the Pride month lovers. Media will include billboards, signage at local bars and restaurants, and social media sharing.īud Light will also bring back its annual Rainbow cans from The latter effort will use custom creative in such markets as Denver, Houston and San Francisco, theīrand told Marketing Daily. The brand will donate $200,000 to the group to support initiatives for local businesses,Īlong with a second donation of paid local media inventory to promote such businesses. Partnership with the National LGBT Chamber of Commerce.
Miller Lite has also released an “Open & Proud” training guide designed to increase inclusivity at bars, restaurant and other venues. All proceeds will benefit the Equality Foundation, and, as part of an ongoing partnership with that nonprofit,